This space is made for making grand entrances. For spectacular evening events. For product showings and conferences that stay with you forever. For company celebrations with exclusive gala dinners. Our event platform – its name belies its versatility. And should you have a special guest, you can have them driven right up to the stage – in a BMW or MINI of your choice. What a grand entrance!
Whether for The Next 100 Years celebrations, speeches, conferences, employee coaching or festive evening events, our event platform is extremely versatile and also has the odd surprise up its sleeve for your guests. Surrounded by a selection of BMW and/or MINI models, it brings a unique ambience to your event.
Spanning 1100 m2, the event platform is not only able to accommodate up to 500 people, but can also be divided into the perfect layout for your event. And designed exactly how you want it: with no branding or according to a multi-branding strategy. A fully equipped catering kitchen is also attached, as is a 750 m2 backstage area.
|Floor space||1100 m2 event space, plus 750 m2 backstage area|
|People||Up to 500 people|
|Technology||Professional sound system, a range of lighting options (warm/cold) that ensure the perfect ambience, a ventilation system that allows vehicle displays and demonstrations to be hosted inside the venue, a wide range of technical equipment, with a fully equipped catering kitchen attached|
Our event platform is equipped with a professional sound system, a range of lighting options that ensure the perfect ambience and – the ultimate highlight – a ventilation system that allows vehicle displays and demonstrations to be hosted inside the venue. Our wide range of technical equipment caters to varying needs and requirements.
If you think our event platform would provide the perfect stage for your next employee coaching session, conference, evening event or gala dinner, then we look forward to helping you with your enquiry. We’ll be happy to discuss all the details with you personally. And also how best to integrate driving experiences or a tour of the BMW Group Brand Experience Center into your event.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.