THE BMW INDIVIDUAL LOUNGE: WHERE CAR DREAMS COME TO LIFE

At first glance, this very special room is hidden from view. Even if you were to know that the BMW Individual Lounge is hidden behind this magnificent wooden wall on the first floor, you still wouldn’t be able to spot the large revolving wooden doors. Only upon opening do they reveal the exclusive BMW Individual Lounge. A place where fantasy becomes reality. Where car dreams come to life. And where your workshops and speeches are ignited.

THE BMW INDIVIDUAL LOUNGE PICTURE GALLERY

OUR CROWN AMONG JEWELS

See, smell and feel the magic of the exclusive materials in the BMW Individual Lounge and have BMW Individual incorporate them in your vehicle. Even without the presence of a demonstration car, be inspired by the creativity and exclusivity of the space.

BMW INDIVIDUAL LOUNGE EQUIPMENT

The special layout and long sideboards – not to mention the inspiring atmosphere – in the BMW Individual Lounge make it the perfect place for workshops in small groups. The available technology can be added to as required for your workshop, speech or product presentation.

LOCATIONFirst floor
FLOOR SPACE75 m2
PEOPLEUp to 30 people
TECHNOLOGYAvailable screen can be used for presentations, other technology can also be booked

BOOK THE BMW INDIVIDUAL LOUNGE

If you would like to take advantage of the sheer exclusivity of our BMW Individual Lounge for your event, then we look forward to hearing from you. We’ll be happy to discuss all the details with you personally. You can also book a driving experience or a tour of the BMW Group Brand Experience Center.

Enquire now