Our world is rapidly changing. Along with our concept of mobility and sustainable, mindful living. BMW i is a comprehensive concept for sustainable, pioneering mobility. It stands for visionary electric vehicles and mobility services, inspiring design and a new understanding of premium quality. This is strongly defined by sustainability and impressive, innovative vehicles such as the fully electric BMW i3, the BMW i8 Roadster and the BMW i8 Coupé, the sports cars of the future, which feature an innovative plug-in hybrid engine.
Elements made of sustainable materials such as kenaf fibre, virgin wool and eucalyptus wood as well as 100% vegetable tanned leather with a tanning agent made of olive leaves – sustainability is more than just a buzzword at BMW i. It is a guiding principle. Which is why the entire life cycle of the BMW i3 is designed according to the principle of maximum resource conservation and sustainability. Much like the BMW i8 Coupé and Roadster, which are future-bound with a highly efficient and powerful plug-in hybrid system.
If you would like to see the sustainable materials and innovative concepts in the BMW i special exhibition first-hand, we’d love to hear from you and give you all the details on site. You can also book a driving experience or a tour of the BMW Group Brand Experience Center.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.