Every first encounter holds a special charm. A magic that brings a smile to your lips for a long time afterwards just by thinking about it. When was the last time you saw something for the first time? For example a vehicle not yet unveiled to the public but revealed exclusively to you in a private viewing. Such unique encounters become reality in our Closed Room. Step inside and experience first-hand the fascination of our Closed Room.
Just you and the vehicle. And, of course, a product genius to highlight and explain all of its features, offering you an exclusive insight into our latest models long before they hit the Swiss market. This is the idea behind our Closed Room. Unique. Unforgettable.
Sparkling eyes. Gaping mouths. Beaming faces. These are just a few of the reactions we see when the doors to our Closed Room open and close again behind our visitors. You, too, can revel in this highly exclusive vehicle showing, where all vehicles on display are prototype protected. This means they are not yet available to the public and are subject to specific confidentiality requirements.
And – Closed Room showings are available for a limited time only, as pre-series vehicles are deployed all over the world. Therefore, they are only available in Switzerland for a limited time and viewing places are rare.
Experience this unique, magical first encounter for yourself. With a selected handful of other interested parties. Or in a private viewing. To experience unforgettable Closed Room moments, simply get in touch with your BMW or MINI dealer. Or contact us to schedule an appointment.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.