WHEN WAS THE LAST TIME YOU SAW SOMETHING FOR THE FIRST TIME?
Every first encounter holds a special charm. A magic that brings a smile to your lips for a long time afterwards just by thinking about it. When was the last time you saw something for the first time? For example a vehicle not yet unveiled to the public but revealed exclusively to you in a private viewing. Such unique encounters become reality in our Closed Room. Step inside and experience first-hand the fascination of our Closed Room.
MAGIC MOMENTS THAT WILL KEEP YOU TALKING LONG AFTER
Just you and the vehicle. And, of course, a product genius to highlight and explain all of its features, offering you an exclusive insight into our latest models long before they hit the Swiss market. This is the idea behind our Closed Room. Unique. Unforgettable.
EXPERIENCE THE FASCINATION OF OUR CLOSED ROOM
Sparkling eyes. Gaping mouths. Beaming faces. These are just a few of the reactions we see when the doors to our Closed Room open and close again behind our visitors. You, too, can revel in this highly exclusive vehicle showing, where all vehicles on display are prototype protected. This means they are not yet available to the public and are subject to specific confidentiality requirements.
And – Closed Room showings are available for a limited time only, as pre-series vehicles are deployed all over the world. Therefore, they are only available in Switzerland for a limited time and viewing places are rare.
WHAT OUR CUSTOMERS THINK
“I would like to thank you for the great discussions and information prior to my undercover visit to the BMW Group Brand Experience Center. The atmosphere and the enthusiasm of my product genius ultimately led me to order a magnificent BMW M550i from my BMW dealer.”
Reto Steiner
BMW 5er Kunde