BMW i stands for pioneering mobility on the basis of innovative technologies, visionary design and sustainable materials. Our BMW Visionary Experience Package gives you a taste of the future of sheer driving pleasure. Explore two groundbreaking exhibitions with our expert guides: the BMW i at BMW Welt and BMW i – Visionary Mobility at the BMW Museum. Following lunch at the Bavarie, experience the fascination of e-mobility first-hand behind the wheel of the fully electric BMW i3 and the visionary BMW i8 sports car.
Our product geniuses will be happy to accompany you on the journey from the BMW Group Brand Experience Center to BMW headquarters in Munich. Along the way, you will have the opportunity to switch demonstration cars and get to know other BMW models, too. Once in Munich, you will gain a unique insight into the past, present and future of BMW i. All details will be discussed personally once you have registered.
Dear visitors,
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.