The first time you lay eyes on the new vehicle. The first time you open the driver’s door. The first time you sit behind the wheel. The first time you switch on the engine. Moments that stay with you forever. Moments that come to life in our BMW plants. And you can visit the very place your sheer driving pleasure came to life. We invite you to visit the BMW plant. And who knows, maybe your BMW model has already seen the light of day. It’s guaranteed to be a very special moment.
A trip to the respective plant of your BMW model in Germany starts at the BMW Group Brand Experience Center – upon request, accompanied by one of our product geniuses. A demonstration car will be provided to take you to the plant. Group vehicles will be switched along the way. This will give you the opportunity to familiarise yourself with other models, too.
Once you have arrived at the plant of your BMW model, you will spend the rest of the day and the next morning there – depending on how far away the plant is. On the way back, you can also switch vehicles. All details – for example, where your model is being built – will be discussed personally once you have registered.
Always wanted to know how a BMW is built? Then register now for a personal plant visit. Besides booking your trip to the relevant plant, we’ll also be happy to put in a request with BMW for your preferred date.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.