BMW Intensive is great for all those who like to look behind the scenes and sit behind the wheel. On a special tour of the BMW plant, you will get a rare glimpse of the modern car manufacturing process. After lunch at the Bavarie, we will show you the highlights of BMW Welt. A shuttle bus will then take you to the highlight of the day: the BMW Driving Academy in Maisach. Here you will have the chance to hone your skills behind the wheel and train for extreme situations under the supervision of experienced pros. Adrenaline rush guaranteed!
BMW Intensive starts at the BMW Group Brand Experience Center and ends at BMW headquarters in Munich. One of our product geniuses will be happy to accompany you, upon request. Our demonstration cars will be at your disposal for the trip to Munich. You can switch vehicles along the way to experience the pleasure of familiarising yourself with other models, too. All details will be discussed personally once you have registered.
Have we whetted your appetite? Then contact us to schedule an appointment. We’ll be happy to book the extraordinary BMW Intensive experience for you.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.