The BMW Group Brand Experience Center is an extraordinary place for BMW and MINI aficionados. Full of fascination. Full of emotion. Full of wishes and dreams. Dreams that we want to turn into reality. Which is one of the reasons why we are here. Learn all about the idea behind the BMW Group Brand Experience Center on a tour of the premises – including our legendary treasure trove in the basement. You’re most welcome.
Exclusive tours of the BMW Group Brand Experience Center are only available to a limited number of people on certain days of the year. Naturally, we will take good care of you during the tour. All details will be discussed personally following your enquiry.
If you would like to experience the full fascination of BMW and MINI at the BMW Group Brand Experience Center, register now for an available date. We look forward to seeing you.
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.