The BMW Group Brand Experience Center is an extraordinary place for BMW and MINI aficionados. Full of fascination. Full of emotion. Full of wishes and dreams. Dreams that we want to turn into reality. Which is one of the reasons why we are here. Learn all about the idea behind the BMW Group Brand Experience Center on a tour of the premises – including our legendary treasure trove in the basement. You’re most welcome.
Exclusive tours of the BMW Group Brand Experience Center are only available to a limited number of people on certain days of the year. Naturally, we will take good care of you during the tour. All details will be discussed personally following your enquiry.
If you would like to experience the full fascination of BMW and MINI at the BMW Group Brand Experience Center, register now for an available date. We look forward to seeing you.
We regret to inform you that, due to the current COVID-19 situation and the latest decisions of the Federal Council, the BMW Group Brand Experience Center will remain closed until further notice. We hope that we can welcome you back again soon. However, we will be available every day to answer any questions you may have. Please use the contact form accessible via the link below. We look forward to hearing from you.