The BMW Group Brand Experience Center has a few highlights up its sleeve for your event. The Art of Owning the Moment, a kinetic installation for showcasing very special vehicles, for example. First and foremost, for staging luxury segment BMW vehicles such as THE 7, THE 8 and THE X7. Depending on the concept, the installation can also be used specially for your event.
The Art of Owning the Moment installation consists of multiple rotating circles (pixels) arranged in a semicircle to create a slightly transparent wall. It can be illuminated using various lighting effects, and raised and lowered. At the end of the installation, the pixels disappear into the ceiling, opening up a view of the vehicle behind. This could be a very special and memorable way to unveil a new product to a select audience.
If you would like to incorporate The Art of Owning the Moment into your event but don’t quite know how, then get in touch. We’ll be happy to discuss all the details with you personally. You can also book driving experiences or a tour of the BMW Group Brand Experience Center.