ROOM FOR THE EXTRAORDINARY.

Book the BMW Group Brand Experience Center for your event today. Our building provides a unique setting for any number of events, such as:

Receptions
Drinks receptions
Product presentations
Workshops and seminars
Brainstormings
Lectures
Training courses
Employee coaching sessions
Conferences
Spectacular evening events
Company dinners with special highlights
Photo and video shootings
Live streamings

We turn any type of event into a tailor-made experience. Would you like to enliven your event with exclusive group activities? Be inspired by our experience bundles. Or are you planning to host a hybrid event that supports virtual as well as in-person attendance? Our new Streaming Studio is exactly what you need. We will be happy to help you plan and realise your individual events to make the do of your dreams come true.

Our event facilities.

Streaming Studio

Floor space: 75 m²

Pit Lane

Suitable for: up to 50 people
Floor space: 100 m²

Event platform

Suitable for: up to 500 people
Floor space: 1100 m² (exclusive of backstage area)

VIP Lounge

Suitable for: up to 20 people
Floor space: 50 m²

Individual Lounge

Suitable for: up to 30 people
Floor space: 75 m²

Hospitality Lounge

Suitable for: 5–200 people
Floor space: 150 m²

Our services and offers.

Digital events

Digital events become unforgettable experiences in our Streaming Studio

Exclusive Experiences

Our experience bundles and company dinner ideas

Photo shoots and filming

Surprise your guests with photos and videos that are sure to create fond memories

Catering

Services

Project management