GUARANTEED TO BE AN EXPERIENCE: EVENTS AT THE BMW GROUP BRAND EXPERIENCE CENTER

The BMW Group Brand Experience Center also hosts public events at irregular intervals. Events that not only showcase the innovative power of the BMW Group, but that also reveal pioneering concepts such as the mobility of tomorrow.

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The Swiss Location Award is the most prestigious seal of quality in the event industry. We are exceedingly proud that the BMW Group Brand Experience Center was nominated for this award. Cast your vote now to support us and help us drive home the win.

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Impressions Backstage Experience

#VisionaryDreams Streaming-Magazine

STREAM INTO THE FUTURE #VIOSIONARY DREAMS STREAMING-MAGAZINE

BE THE FIRST. BMW CLOSED ROOM EXPERIENCE.

ONE NIGHT IN M TOWN PICTURE GALLERY

THE ART OF OWNING THE MOMENT PICTURE GALLERY

A LOOK BACK AT THE BMW GROUP SUSTAINABILITY FORUM