There are places of inherent fascination. A very special kind of fascination that is ever present. The BMW Group Brand Experience Center at BMW Group Switzerland headquarters is one such place. The forum not only creates a very special brand experience by bringing together the different brand worlds of BMW, MINI and BMW Motorrad under one roof – more than 100 individually configured vehicles are ready and waiting to be test driven. It is also a place where outstanding events for up to several hundred people can be hosted, offering an excellent infrastructure and unique hospitality services. Welcome to a world of fascination!
Due to the current situation with COVID-19, the BMW Group Brand Experience Center will remain closed until Friday, July 3rd, 2020. We are available every day for event and test drive requests. Use the link below to the contact form. Thank you.