There are places of inherent fascination. A very special kind of fascination that is ever present. The BMW Group Brand Experience Center at BMW Group Switzerland headquarters is one such place. The forum not only creates a very special brand experience by bringing together the different brand worlds of BMW, MINI and BMW Motorrad under one roof – more than 100 individually configured vehicles are ready and waiting to be test driven. It is also a place where outstanding events for up to several hundred people can be hosted, offering an excellent infrastructure and unique hospitality services. Welcome to a world of fascination!