A PLACE FOR UNFORGETTABLE EXPERIENCES: THE BMW GROUP BRAND EXPERIENCE CENTER.

There are some locations that simply feel special, and it is that fascinating atmosphere that turns every event into an unforgettable experience. The BMW Group Brand Experience Center in Dielsdorf is such a place. It combines the worlds of BMW, MINI and BMW Motorrad into an unparalleled brand experience, presented tastefully in a modern ambiance. It features exclusive events and exhibitions set among more than 100 individually furnished vehicles, all available for test drives.  

Why not book this unique venue for your event? We offer flexible facilities for events with up to 500 participants, comprehensive services from catering to all-round planning, and state-of-the-art technology to put on a truly special do. Our new Streaming Studio also allows us to host impressive digital events that combine virtual and in-person attendance – your guests will be amazed.  

BACKSTAGE EXPERIENCE.

Visit the BMW Group Brand Experience Center and see its advantages for yourself. You can look forward to going on an exclusive backstage tour, seeing Gault Millau Chef of the Year 2021 Stefan Heilemann live in action, and enjoying many other inspiring experiences.

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