There are places of inherent fascination. A very special kind of fascination that is ever present. The BMW Group Brand Experience Center at BMW Group Switzerland headquarters is one such place. The forum not only creates a very special brand experience by bringing together the different brand worlds of BMW, MINI and BMW Motorrad under one roof – more than 100 individually configured vehicles are ready and waiting to be test driven. It is also a place where outstanding events for up to several hundred people can be hosted, offering an excellent infrastructure and unique hospitality services. Welcome to a world of fascination!
We are pleased to announce that the BMW Group Brand Experience Center is once again open and we look forward to welcoming you and accompanying you into the world of BMW Group.
We look forward to receiving your requests for a private appointment for a test drive with a BMW or MINI.
Your BMW Group Brand Experience Center Team.